48小时
创始人校准
48-HOUR
FOUNDER CALIBRATION
判断现在该不该做、往哪做、第一步做什么，形成品牌靶心与30天下一枪行动卡。 Define whether to act, where to aim and what the first move should be.
十壹旬击准方法论
AI品牌系统服务机构
AI BRAND SYSTEMS
SERVICE STUDIO
先校准品牌靶心，再让 AI 击发价值。 ALIGN THE BRAND TARGET. THEN LET AI DELIVER VALUE.
品牌击准方法论 × 智能体 Skill × 品牌与内容资产 BRAND TARGETING × AI AGENT SKILLS × LASTING BRAND ASSETS
PRECISE
EFFICIENT
LOW-COST
精准 · 高效 · 低成本
CLEAR JUDGMENT BEFORE MORE OUTPUT
01 / ABOUT
我们是谁
WHO WE ARE
AI 让生成更快，
判断让品牌更准。
AI MAKES OUTPUT FASTER.
JUDGMENT MAKES BRANDS PRECISE.
NOV十壹旬是一家以《品牌击准方法论》为核心的 AI 品牌系统服务机构，由江海峰（Jerry Jiang，别名三点水）创立，位于中国厦门。 NOV is an AI-enabled brand systems studio in Xiamen, China, founded by Jerry Jiang, also known as Sandianshui and by the stage name Jiang Tingwei.
我们帮助创始人、个人IP与成长型企业，在投入设计、内容、传播和AI工具之前，先判断真正要打的靶；再把经验、品牌标准与工作流程，转化为团队和AI都能持续复用的资产。 We help founders, personal brands and growing companies define the right target before investing in design, content, communication or AI, then turn experience and standards into reusable systems.
- 20年20
- 品牌经验YEARS IN BRAND
- 5项05
- 核心业务CORE SERVICES
- 1套01
- 击准方法TARGETING METHOD
02 / SERVICE
五大业务
FIVE CORE SERVICES
从一次判断，到一套可持续系统
FROM ONE CLEAR DECISION
TO A REUSABLE SYSTEM.
48小时
个人与企业智能体
Skill 定制
PERSONAL & ENTERPRISE
AI AGENT SKILLS
把个人经验、企业知识、品牌标准、判断规则与工作流程，转化为可调用、可训练、可迭代的AI工作系统。 Turn expertise, knowledge, standards and workflows into trainable AI systems.
个人IP
品牌系统
PERSONAL
BRAND SYSTEMS
把创始人、专家与主理人的真实经验，沉淀为定位、视觉、内容栏目、数字人与个人IP智能体。 Build trusted personal brands from authentic expertise, identity and expression.
品牌
击准系统
BRAND
TARGETING SYSTEMS
先校准品牌靶心，再完成战略、黄金语言、Logo、VI、包装、空间与终端识别。 Align the target before building strategy, language and visual identity.
AICG
内容营销
AICG
CONTENT MARKETING
以品牌靶心为判断标准，制作AI音乐、品牌MV、广告片、短视频、数字人与主视觉内容。 Create AI-powered content governed by one clear and consistent brand target.
03 / METHOD
品牌击准方法论
BRAND TARGETING METHODOLOGY
品牌最大的浪费，
不是做得少，
而是第一枪打偏。
THE BIGGEST WASTE
IS NOT DOING TOO LITTLE.
IT IS AIMING WRONG.
先让企业点、品牌点和传播点形成一条线，再决定策略、设计、内容与AI应该做什么。 Align the company point, brand point and communication point before deciding what strategy, design, content and AI should do.
01
企业点
COMPANY
不能失去什么
WHAT MUST REMAIN
02
品牌点
BRAND
用户记住什么
WHAT PEOPLE REMEMBER
03
传播点
COMMUNICATION
持续放大什么
WHAT WE AMPLIFY
04 / CASE
全部案例
ALL WORK
判断落地，才成为品牌资产
JUDGMENT BECOMES VALUE
WHEN IT IS MADE REAL.
天谷枭音
(VALLE BIRDSONG TEA)Project：Brand upgrade and packaging design
唯科科技
(VOKE)Project：Brand VI design
谦茶
(QIAN)Project：Brand incubator
红点设计博物馆
(reddot design museum)Project：Key visual design
紫万茶业
(ZIWAN Tea)Project：Brand incubator
红袍山泉
(HONGPAO SPRING)Project：Brand VI design
捌斗新材
(TALENTMATS)Project：Brand VI design
小飞羽
(XFY)Project：Brand image design
五洲陶瓷
(DFC)Project: Product promotion & Packaging
syrene
(新西兰瑟如韵)Project:New media advertising & Design
波拉德
(POLLARDE)Project：Brand image design
TRAVEL SENTRY
(旅安)Project：Brand image design
AstaSupreme
(新西兰天然保健品)Project：Brand image design
鼓浪屿
(GULANG ISLAND)Project：Brand image design
槑茶
(MOE TEA)Project：Brand image design
滴滴快车
(DiDi)Project：H5 design
金橄榄
(GoldenOlives希腊餐厅)Project：Brand image design
智久机器人
(ZHIJIU Robot)Project：Brand image design
晋烨
(JINYE)Project：Visual Identity System
广发证券
(GF Securities)Project：Brand image design
上屿水产
(SHANGYU)Project：Brand image design
李家荘咖啡馆
(Leeinn)Project：Brand image design
恒丰果蔬
(heng feng)Project：Brand image design
diva
(diva)Project：Conformity communication
五缘湾游艇会
(R&B)Project：Brand image design
THE NEW
(THE NEW)Project：Packaging design
陌森
(MOLSION)Project：Brand image design
姜先生
(Mister Ginter)Project：Brand image design
玛米玛卡
(MOMOCO)Project：Advertising design
安踏
(ANTA Kids)Project：Advertising design
呐哩
(lanie)Project：Brand incubator
东方威尼斯
(禹洲集团)Project：Brand image design
特步
(XTEP)Project：Web design
迪士尼
(Disney)Project：Web design & Video design
鸿星尔克
(冰爽系列)Project：Advertising design
建发·爱琴海
(C&D)Project：Interaction design
九龙湾置业
(Jiulong)Project：Web design&Video Design
美克
(Meike)Project：Video Design
城上城
(禹洲集团)Project：Interaction design
A-HERE
(A-HERE)Project：Web design
CK
(Calvin Klein)Project：Packing design
05 / PLAN
击准星火计划
THE SPARK PLAN
让一个好产品，
长成一个好品牌。
HELP A GOOD PRODUCT
BECOME A LASTING BRAND.
《击准星火计划》是NOV十壹旬发起的乡村品牌公益共创行动，以公益初心与商业智慧，支持乡村产业、非遗技艺和地方特色产品建立可持续的品牌资产。 The Spark Plan is NOV's public-interest co-creation program, helping rural industries, cultural heritage and local products build sustainable brand assets.
- 01发现真实价值FIND REAL VALUE
- 02击准品牌方向ALIGN THE BRAND
- 03建立持续能力BUILD CAPABILITY
06 / TEAM
团队介绍
OUR TEAM
策略、设计、空间与影像，
围绕同一个品牌靶心。
STRATEGY, DESIGN, SPACE AND IMAGE,
ALIGNED TO ONE BRAND TARGET.
01
江海峰 Jerry Jiang
主理人 / 创意总监 /《品牌击准方法论》提出者FOUNDER / CREATIVE DIRECTOR / METHODOLOGY CREATOR
02
叶顺杰 Jacky Ye
星火计划联创人 / 执行设计总监SPARK PLAN CO-CREATOR / DESIGN DIRECTOR
03
陈杰辉 Brand Space
星火计划联创人 / 品牌空间设计SPARK PLAN CO-CREATOR / BRAND SPACE DESIGN
04
陈烨炜 Ye Chen
星火计划联创人 / 首席摄影总监SPARK PLAN CO-CREATOR / PHOTOGRAPHY DIRECTOR
07 / CONTACT · LET'S ALIGN THE NEXT MOVE.
下一枪，
先打准。
AIM FIRST.
THEN MOVE.
+86 158 8020 1111
Nov11.11@163.com
中国厦门 · 思明区宝龙一城西塔1908室
WEST TOWER 1908, POWERLONG ONE CITY, XIAMEN, CHINA
