05 / TEAMSTRATEGY · DESIGN · SPACE · IMAGE

同一靶心ONE SHARED TARGET 团队介绍 OUR TEAM

01 / FOUNDER & CREATIVE DIRECTOR

江海峰 Jerry Jiang

《击准星火计划》发起人 /《品牌击准方法论》提出者 / 十壹旬主理人 / 创意总监SPARK PLAN INITIATOR / CREATOR OF THE BRAND TARGETING METHODOLOGY / FOUNDER / CREATIVE DIRECTOR

20年品牌策略、创意与设计经验，15年连续创业者，前射击运动员转型品牌战略家。以“品牌击准方法论”帮助品牌用子弹般的精准度建立方向、表达与资产。20年间操盘100多个品牌，涉及快消、科技、金融、地产、时尚和文旅等行业，其中包括多家上市公司。

Jerry Jiang brings 20 years of experience in brand strategy, creativity and design, together with 15 years as a serial entrepreneur. A former competitive shooter turned brand strategist, he created the Brand Targeting Methodology to bring precision to direction, expression and long-term brand assets. He has led work for more than 100 brands across FMCG, technology, finance, property, fashion and tourism, including multiple listed companies.

法国设计奖、伦敦设计奖、美国缪斯设计奖French Design Awards, London Design Awards and MUSE Design Awards
IAI亚太设计奖、中国新质点设计奖IAI Asia-Pacific Design Award and China New Quality Point Design Award
2010年中国新锐设计师奖2010 China Emerging Designer Award
中国民俗摄影家协会会员Member, China Folklore Photographers Association

02 / DESIGN DIRECTOR

叶顺杰 Jacky Ye

《击准星火计划》联创人 / 执行设计总监 / 美拓设计主理人SPARK PLAN CO-CREATOR / EXECUTIVE DESIGN DIRECTOR / FOUNDER OF METUO DESIGN

曾就职于山水比德、柏涛设计及香港、台湾等境外设计公司，深耕建筑景观设计17年。擅长创新设计与细节控制，在艺术美感、实用价值和精准落地之间建立平衡，并持续通过学术研究推动设计实践。

Jacky Ye has 17 years of experience in architecture and landscape design, including roles at S.P.I, PT Design and practices in Hong Kong and Taiwan. His work balances creative thinking, detail, aesthetic value, practical function and precise delivery, supported by ongoing academic research.

AHLA亚洲人居景观奖AHLA Asian Habitat Landscape Award
艾鼎奖I-Ding Award
美国缪斯设计奖MUSE Design Awards
美国IDA国际设计奖IDA Design Awards

03 / BRAND SPACE

陈杰辉 Brand Space

《击准星火计划》联创人 / 风为马设计创始人 / 品牌空间设计SPARK PLAN CO-CREATOR / FOUNDER OF FENGWEIMA DESIGN / BRAND SPACE DESIGN

专注品牌空间设计研发，擅长发现项目本质，以逻辑性设计为空间赋予品牌价值。团队项目覆盖商场改造、餐厅展厅、美业会所、地产与酒店，与象屿集团、汇金国际中心、万象城、SM商场运营中心、景德镇艺术馆等品牌和机构合作。

Chen Jiehui focuses on brand-space research and design, identifying the essence of each project and using disciplined spatial logic to increase brand value. His team works across retail transformation, restaurants, exhibitions, beauty clubs, property and hospitality, with clients including Xiangyu Group, Huijin International Center, MixC, SM Retail Operations and Jingdezhen Art Museum.

CBDA中国建筑装饰高级设计师设计奖CBDA Senior Interior Designer Award
亚太室内精英设计奖、APHDA亚太酒店奖Asia-Pacific Interior Elite Design Award and APHDA Award
IDG国际空间金创意奖IDG International Space Creative Award

04 / PHOTOGRAPHY DIRECTOR

陈烨炜 Ye Chen

《击准星火计划》联创人 / 首席摄影总监 / 炜东摄影主理人SPARK PLAN CO-CREATOR / CHIEF PHOTOGRAPHY DIRECTOR / FOUNDER OF WEIDONG PHOTOGRAPHY

拥有20年商业摄影与摄影教育经验，擅长肖像、广告、空间与建筑摄影。曾为国际金砖会议担任特邀摄影师，并服务众多艺人、创作者和商业品牌，合作领域覆盖汽车、时尚、酒店、美业、家居与消费品。

Ye Chen has 20 years of experience in commercial photography and photography education, specializing in portrait, advertising, spatial and architectural imagery. He served as an invited photographer for the BRICS Summit and has worked with artists, creators and brands across automotive, fashion, hospitality, beauty, interiors and consumer goods.

国际金砖会议特邀摄影师Invited photographer, BRICS Summit
尼康 NIKON 相机推荐大使Nikon camera ambassador
合作品牌包括BMW、九牧王、七匹狼、特步、安踏、奥佳华等Selected clients include BMW, Joeone, Septwolves, Xtep, Anta and Ogawa