01 / ABOUTNOV · XIAMEN · CHINA

我们是谁WHO WE ARE 关于十壹旬 ABOUT NOV

ABOUT NOV

十壹旬介绍WHO WE ARE

《品牌击准方法论》书籍效果图

十壹旬由江海峰(三点水)创立。江海峰是创意人、设计师、艺术家与音乐人,曾为射击运动员,也是《击准方法论》提出者、《击准》作者、《击准星火计划》发起人和茶迹画创作人。“三点水击准论”是其主理的中文个人内容账号。

NOV十壹旬是一家以《品牌击准方法论》为核心的AI品牌系统服务机构,服务创始人、个人IP、中小微企业、成长型品牌、创业项目和品牌升级项目,提供48小时创始人校准、个人与企业智能体 Skill 定制、个人IP品牌系统、品牌击准系统、AICG内容营销等服务。

十壹旬相信,品牌建设最大的浪费,不是做得不够多,而是第一枪就打偏。很多企业在定位、视觉、内容、传播和AI工具上不断投入,却因为靶心不清、方向不稳、表达不一致,导致团队忙了、钱花了、用户仍然记不住。

因此,我们不把品牌理解为单次设计项目,也不把AI理解为简单生成工具。我们先回到判断:企业点决定你不能失去什么,品牌点决定用户最终记住什么,传播点只能放大,不能改写。只有三点成线,品牌才不会越做越散。

在AI时代,十壹旬希望帮助客户完成三件事:把品牌判断做成系统,把创始人经验做成智能体,把内容生产变成可复用的品牌资产。

NOV was founded by Jerry Jiang, a creative professional, designer, artist and musician, and a former competitive shooter. He is the creator of the Brand Targeting Methodology, author of Ji Zhun, initiator of the Brand Targeting Spark Plan and creator of Cha Ji Hua. Sandianshui Jizhunlun is the Chinese personal content account he leads.

NOV is an AI brand systems studio built around the Brand Targeting Methodology. We serve founders, personal brands, small and medium-sized businesses, growth brands, start-ups and brand transformation projects through 48-hour founder calibration, personal and enterprise AI Agent Skill customization, personal brand systems, brand targeting systems and AICG content marketing.

We believe the greatest waste in brand building is not doing too little, but aiming the first shot in the wrong direction. Companies often invest continuously in positioning, identity, content, communication and AI tools while an unclear target, unstable direction and inconsistent expression leave teams busy, budgets spent and audiences unable to remember the brand.

We therefore see a brand as more than a one-off design project, and AI as more than a generation tool. We begin with judgment: the company point defines what cannot be lost, the brand point defines what people should remember, and the communication point can amplify but never rewrite. Only when all three align can a brand grow without becoming fragmented.

In the AI era, NOV helps clients turn brand judgment into a system, founder expertise into intelligent agents, and content production into reusable brand assets.

CORE ADVANTAGES

击准方法论 · 核心优势OUR CORE ADVANTAGES

01 / PRECISE

先校准靶心,再开始投入ALIGN THE TARGET BEFORE INVESTING

十壹旬的第一步不是急着做方案,而是先判断品牌是否站在正确位置。通过创始人校准、品牌阶段判断、三点一线和品牌靶心定义,我们帮助客户确认:现在该不该打、往哪打、第一枪打什么。

Our first step is not rushing into execution. Through founder calibration, brand-stage judgment, three-point alignment and target definition, we clarify whether to act, where to aim and what the first move should be.

02 / EFFICIENT

把经验变成可复用系统TURN EXPERIENCE INTO A REUSABLE SYSTEM

十壹旬把品牌判断、创意经验、文案语气、视觉标准、内容流程和企业知识,转化为智能体 Skill、品牌知识库、内容模板和AICG生产流程,让团队不再反复从零开始。

We translate brand judgment, creative experience, tone of voice, visual standards, content workflows and enterprise knowledge into Agent Skills, brand knowledge bases, content templates and AICG production systems.

03 / LOW-COST

减少无效试错REDUCE UNPRODUCTIVE TRIAL AND ERROR

真正的低成本不是少做,而是少做错。通过48小时创始人校准、利用AI击准工作台评估校准、AI生成报告、并诊断出下一枪行动卡,十壹旬帮助客户在错误发生前止损,把每次投入沉淀为长期资产。

True low cost is not about doing less, but getting fewer things wrong. Through 48-hour founder calibration, assessment and calibration in the AI Targeting Workbench, AI-generated reports, and diagnosis that produces a Next Shot Action Card, NOV helps clients prevent losses before mistakes happen and turn every investment into a long-term asset.

ORIGINAL INTENTION AND DREAM

十壹旬企业文化NOV CULTURE

公司使命MISSION
精准赋能成长型品牌Empower growth brands with precision.
公司愿景VISION
再小的品牌都能孕育大未来Every brand, however small, can create a significant future.
公司精神SPIRIT
精准破局,共生共赢Break through with precision. Grow through partnership.
公司理念PHILOSOPHY
数据为眼,策略为骨,创意为魂Data as the eyes, strategy as the structure, creativity as the soul.
公司价值观VALUES
精准、高效、低成本Precise, efficient and cost-conscious.

CASES

十壹旬案例SELECTED EXPERIENCE

截至2024年12月,十壹旬累计为168个客户、8家上市企业、356个项目提供品牌营销和品牌设计服务。By December 2024, NOV had delivered brand marketing and design services for 168 clients, eight listed companies and 356 projects.

  • AstaSupreme 新西兰天然保健品New Zealand natural supplements
  • Syrene 瑟如韵 新西兰轻奢化妆品品牌New Zealand premium skincare
  • Calvin Klein 国际时尚品牌Global fashion brand
  • Travel Sentry® 旅安 覆盖44个国家、650个机场Across 44 countries and 650 airports
  • GO 今橄榄 希腊餐厅品牌Greek restaurant brand
  • Disney 迪士尼 全球娱乐公司Global entertainment company
  • 滴滴出行 中国出行革新者China mobility innovator
  • 鼓浪屿食品 创始于1942年Established in 1942
  • 广发证券 000776.SZ / 01776.HK
  • 五洲陶瓷 出口全球五大洲Exported across five continents
  • 安踏体育 02020.HK
  • 特步体育 01368.HK
  • 七匹狼 002029.SZ
  • 鸿星尔克 中国运动品牌Chinese sportswear brand
  • 陌森眼镜 中国时尚眼镜品牌Chinese fashion eyewear brand
  • 厦航酒店集团 厦门航空旗下企业A XiamenAir company
  • 建发地产 01908.HK
  • 圣农集团 002299.SZ
  • 联发集团 中国房地产百强Top 100 China property group
  • 万科集团 000002.SZ
  • 禹洲集团 01628.HK
  • 唯科科技 301196

SERVICE MODE

十壹旬服务方式WAYS TO WORK WITH US

  1. 01全年全案服务Annual integrated brand partnership
  2. 02阶段性项目策划设计服务Phased strategy and design projects
  3. 03单项设计服务Individual design assignments
  4. 04品牌诊断咨询服务Brand diagnosis and consulting